Die hard culture

I have recently travelled to Europe and on my travels I saw a piece of convergence first hand. It is well known that Australians love their AFL, however, this game is not aired in the place that currently hold many Australian expats (London). So while I was visiting a family friend I noticed they were streaming the live game of their team, Richmond.

Globalisation has many, many pros and cons, but I do believe that within online videos the production of diasporic media is a great step forward into a multicultural societies (one that still exists among culture however).

Although this example did not involved different ethnicity, it is a completely different culture and I believe it to be just as significant as diasporic television for example, Middle Eastern television programs being shown in the USA.

That being said, “Los Angeles is perhaps the most ethnically diversified broadcast market in the world.” (Naficy, 2003, p. 54) With over 24 foreign Middle Eastern programs on one channel alone (Naficy, 2003)

I believe that you can take a person out of their culture, but you can’t take the culture out of the person, and I therefore believe that we are only seeing the beginning of convergence and diasporic media.

Reference:

Naficy, H, 2003, Narrowcasting in diaspora: Middle Eastern television in Los Angeles, in KH Karim (ed.), The media of diaspora, Routledge, London.